For its « State of the Market » series, verizon choose to launch a 2015 episode around the IoT. If the main advice is « Start small. Think big », the report shares a set of insights for 4 sectors: Energy & utilities, manufacturing, public sector and transportation.
Let’s not get into details per sector, and let us focus on the different concepts and findings around what the landscape of IoT looked and will look like from verizon’s point of view.
IoT ? It’s all about the 3 A’s
Aware - if you don’t sense something, you are out of the scope. The world is full of events and data, you just have to get or launch some.
Autonomous – if you don’t connect to the network, then your sensing is useless. This includes transporting data, storing it somewhere, analyzing it to get the best from it. It’s cool to get motion detection somewhere, it is even better to transform it into a presence pattern and a security service enabler.
Actionable – now that you have data and enhanced analytics, it is time to share it with people and systems to let them control and take decision.
Benefits come for the ability to enrich, to secure and to perform
Marketers used to say « from one-to-many to one-to-one ». Well, this is it. More specifically, companies should transform the IoT capabilities to build a personal experience for customers and citizens. M2M technologies can help it being faster, accessible to young, old, physically challenged too, and available from everywhere (into the car, at the office, in the shopping centers, …)
We are all concerned by security. When you’re a worker on a bridge building site, or a fellow crossing that bridge few years later, or just heating your home with a gas boiler while admiring the new-acquired Munch’s « The scream » poster on your wall (have you ever noticed the bridge in the painting ?), you trust that private and public companies are doing their best to make it safe and enjoyable. IoT contributes into this by collecting and measuring data to ensure regulatory requirements are met, to counter dangerous situations and to prevent acts of vandalism against people and companies assets.
Industries performance is not only a matter of cost-cutting. Standing revenues, consistent profitability and brand-innovation criterias are, at least, of the same importance. IoT can foster:
- Value proposition by transforming a commodity business into added-value services,
- Operational efficiency through monitoring facilities and equipments,
- Innovation through new marketing initiatives (Hackathon, dev communities management) and hiring processes (social networking …)
Few facts and predictions
verizon predicts 1.1 billion smart meters will be installed by 2022.
This number is quite challenging when we know that less than 9% of this volume (94 millions) have been actually shipped worldwide so far.
Manufacturers are getting more and more to « servitization », which means delivering an all-inclusive service (device, installation, service, and maintenance).
If you are getting tired from rush hours on highways, you are not alone. Public agents and finance suffer from huge costs related to non-intelligent transportation.
Huge potential, isn’t it ? I will love to hear from you about how you see it happening around you, how you think it will change your living and how you will be part of it.